Download Improving Survey Questions PDF
ByFloyd J. Fowler
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33“What you don’t know would make a great book.” –Sydney Smith
Synopsis
Questions as Measures An Overview Designing Questions to Gather Factual Data Questions to Measure Subjective States Some General Rules for Designing Good Survey Instruments Presurvey Evaluation of Questions Assessing the Validity of Survey Questions Question Design and Evaluation Issues in Perspective.

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