Showing posts with label Business and Economics. Show all posts
Showing posts with label Business and Economics. Show all posts

Tuesday, April 23, 2019

Get Download DIY Super For Dummies PDF

Free Download DIY Super For Dummies Book PDF

ByTrish Power

DIY Super For Dummies

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36

Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten.

Synopsis

Taking control of your super is easier than you think Now in its third edition, DIY Super For Dummies contains all the expert information and advice you need to confidently set up and manage your fund, navigate the ever-changing super rules, and invest your fund wisely. Written in the straightforward but fun language that has defined the For Dummies brand for more than twenty years, this friendly and easy-to-follow guide helps you figure out if DIY super is the right way to go for your unique circumstances, shows you how to establish a self-managed super fund, highlights the many ways to contribute to your fund, considers how to make the most of the super tax incentives, and so much more. With comprehensive new content explaining recent super changes announced by the government, and guidance on SMSF changes that have occurred since publication of the previous edition, DIY Super For Dummies gives you unprecedented and independent information to help you make informed decisions about your DIY super fund, empowering you to develop a successful long-term plan for retirement. Explores how much super is enough for a comfortable retirement Explains the super rules and opportunities in plain English, and outlines how to create a SMSF in ten steps Delves into the costs of running a SMSF, and steers you through your fund's super CART (Compliance, Administration, Reporting and Tax obligations) Explains how to pay a tax-free pension from your DIY super fund Offers sensitive and authoritative information on how to take care of your family after you're gone Take control of your retirement plans! —let DIY Super For Dummies arm you with the tools you need to set up and run a SMSF, and help you create a comfortable retirement.

Monday, April 22, 2019

Download Free International Tourism Online Book

Download Free International Tourism PDF

ByYvette Reisinger

International Tourism

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11

“A real book is not one that we read, but one that reads us.” -W.H. Auden

Synopsis

This book provides comprehensive coverage of cross-cultural issues and behavior in tourism, and illustrates how international cultural differences influence travel decision-making --publisher's description.

Thursday, April 18, 2019

Download Visual Design Solutions Online Book

Free Download Visual Design Solutions Online Book PDF

ByConnie Malamed

Visual Design Solutions

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38

Never trust anyone who has not brought a book with them.

Synopsis

Enhance learners' interest and understanding with visual design for instructional and information products No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through the process and principles used by professional graphic designers. It also presents creative solutions and examples that you can start using right away. Anyone who envisions, designs, or creates instructional or informational graphics will benefit from the design strategies laid out in this comprehensive resource. Written by Connie Malamed, an art educator and instructional designer, this book will help you tap into your creativity, design with intention, and produce polished work. Whereas most graphic design books focus on logos, packaging, and brochures, Visual Design Solutions focuses on eLearning, presentations, and performance support. Visual Design Solutions includes practical guidelines for making smart design choices, ways to create professional-looking products, and principles for successful graphics that facilitate learning. Ideal for instructional designers, trainers, presenters, and professors who want to advance from haphazard to intentional design, this book will help them realize their design potential. Gain the knowledge and confidence to design impressive, effective visuals for learning Increase learner comprehension and retention with visual strategies offered by an expert author Serves as a reference and a resource, with a wealth of examples for inspiration and ideas Addresses an intimidating topic in an informal, friendly style In four parts, the book provides a thorough overview of the design process and design concepts; explores space, image, and typography; and presents workable solutions for your most persistent and puzzling design problems. Get started and begin creating captivating graphics for your learners.

Wednesday, April 17, 2019

Read and Download Corporate Culture Book PDF

Download Corporate Culture PDF

ByJerome H. Want

Corporate Culture

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36

“If we encounter a man of rare intellect, we should ask him what books he reads.” –Ralph Waldo Emerson

Synopsis

Identifies high-profile companies whose failures the author attributes to a lack of a strong corporate culture, in a resource that also provides numerous case examples of companies that have demonstrated effective applications of his |Hierarchy of Corporate Cultures,| through which all levels and aspects of a business are carefully defined and guided. 40,000 first printing.

Sunday, April 14, 2019

Free Download Culture and Commerce Book PDF

Read and Download Culture and Commerce Online Book PDF

ByMukti Khaire

Culture and Commerce

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28

“A good book has no ending.” -R.D. Cumming

Synopsis

Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like the Pritzker Prize and The Sundance Institute illuminate how these professionals construct a vital value chain. Highlighting the role of |pioneer entrepreneurs|—who carve out space for radical, new product categories—Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.

Free Download Gender, Design and Marketing PDF

Download Gender, Design and Marketing Online Book PDF

ByGloria Moss

Gender, Design and Marketing

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25

Sometimes, you read a book and it fills you with this weird evangelical zeal, and you become convinced that the shattered world will never be put back together unless and until all living humans read the book.

Synopsis

Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it.Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception.In this wide-ranging book, the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, as well as how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences.Gender, Design and Marketing offers researchers, designers, brand and marketing specialists an enhanced understanding of gender; the ways in which an organization's actions can engage or dissuade the men and women that make up its market; and how to increase the breadth and depth of appeal for all products.

Thursday, April 4, 2019

Read and Download Connection Culture Book PDF

Download and Read Connection Culture PDF

ByMichael Lee Stallard

Connection Culture

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28

“The book you don’t read won’t help.” –Jim Rohn

Synopsis

Human connection affects much more than the bottom line. Organizations thrive when employees feel valued, the environment is energized, and high productivity and innovation are the norm. This requires a new kind of leader who fosters a culture of connection within the organization. Michael Lee Stallard’s Connection Culture provides a fresh way of thinking about leadership and offers recommendations for how to tap into the power of human connection. If you want to begin fostering a connection culture in your organization, this book is your game-changing opportunity. Stop undermining performance and take the first step toward change that will give your organization, your team, and all whom you lead a true competitive advantage. Inspiring and practical, this book challenges you to set the performance bar high and to keep reaching. In this book you will learn how to: foster a connection culture emulate best practices of connected workplaces like those at Pixar and Duke University’s men’s basketball team boost vision, value, and voice within your organization.

Wednesday, April 3, 2019

Download Free Contagious Culture: Show Up, Set the Tone, and Intentionally Create an Organization that Thrives Book PDF

Download Free Contagious Culture: Show Up, Set the Tone, and Intentionally Create an Organization that Thrives PDF

ByAnese Cavanaugh

Contagious Culture: Show Up, Set the Tone, and Intentionally Create an Organization that Thrives

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11

“Never judge a book by its movie.” –J.W. Eagan

Synopsis

GET INSPIRED. GET EXCITED. GET RESULTS. A proven approach to corporate culture that’s positively contagious You are about to enter a new era of leadership. With more competiton, more connectedness, and more opportunities than ever before, this exciting new era demands a workplace culture that is collaborative, productive, energized, and contagious. A culture that encourages extraordinary growth and innovation. A culture that starts with you—showing up, setting the tone, and lighting the fire... This book is about answering that call and setting yourself up for success. It’s about improving your leadership presence and your impact, not just on others but yourself. It’s about creating the space you need to share your vision, state your intention, and jump-start your team. It’s about working yourself over—from the inside out—so you can become the strong, effective, inspiring leader you know you can be. This is Contagious Culture, a game-changing guide to transforming corporate culture from within, developed by the award-winning creator of The IEP Method to strengthen your “Intentional Energetic Presence.” This is more than a leadership book—this is your future calling. Award-winning organizational advisor Anese Cavanaugh reveals the secrets of IEP—Intentional Energetic Presence—for transforming your workplace and your life. The key to any company’s success lies in its culture. This game-changing guide shows you how to shape and revitalize this culture—by setting the tone, engaging the team, and creating a dynamic working environment that encourages growth, productivity, and innovation. It all starts with you... Using the book’s unique IEP Method, you can: Be the kind of leader people want to follow—not have to follow Craft your intention—and make a real impact Unleash your energy—and watch it spread like wildfire Unlock greater collaboration in your teams—and greater leadership in your people Show up for Others—by setting yourself up for success Bring out the best in everyone—including yourself Create a contagious work culture that people want to catch! With these proven step-by-step techniques, you can take control of the culture you work in and build a healthier, more functional environment—from the inside out. You’ll find helpful transformative tools and exercises for improving collaborations, opening communications, and implementing changes. You’ll discover the best methods for handling the toughest challenges, whether it’s hiring and firing, strategizing and organizing, busyness or burnout. Best of all, you’ll learn how to enhance your “Intentional Energetic Presence” (IEP) so you’ll always be fully present, purposeful, and prepared to share your vision with infectious energy and enthusiasm. Contagious Culture is so much more than a leadership guide. It’s a complete cultural mind-shift that’s not only exciting for you and your team—it’s absolutely, positively contagious.

Monday, April 1, 2019

Read and Download The Routledge Companion to Marketing History Book PDF

Download Free The Routledge Companion to Marketing History Book PDF

ByD.G. Brian Jones,Mark Tadajewski

The Routledge Companion to Marketing History

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20

“A book is like a garden carried in the pocket.” –Chinese Proverb

Synopsis

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

Sunday, March 31, 2019

Download and Read The Corporate Culture Survival Guide PDF

Download Free The Corporate Culture Survival Guide Online Book PDF

ByEdgar H. Schein

The Corporate Culture Survival Guide

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4

“Books support us in our solitude and keep us from being a burden to ourselves.” –Jeremy Collier

Synopsis

The father of the corporate culture field and pioneer in organizational psychology on today's changing corporate culture This is the definitive guide to corporate culture for practitioners. Recognized expert Edgar H. Schein explains what culture is and why it's important, how to evaluate your organization's culture, and how to improve it, using straightforward, practical tools based on decades of research and real-world case studies. This new edition reflects the massive changes in the business world over the past ten years, exploring the influence of globalization, new technology, and mergers on culture and organization change. New case examples help illustrate the principals at work and bring focus to emerging issues in international, nonprofit, and government organizations as well as business. Organized around the questions that change agents most often ask, this new edition of the classic book will help anyone from line managers to CEOs assess their culture and make it more effective. Offers a new edition of a classic work with a focus on practitioners Includes new case examples and information on globalization, the effects of technology, and managerial competencies Covers the basics on changing culture and includes a wealth of practical advice

Download and Read Henry Ford, Mass Production, Modernism, and Design PDF

Download Free Henry Ford, Mass Production, Modernism, and Design Online Book PDF

ByRay Batchelor

Henry Ford, Mass Production, Modernism, and Design

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21

Sometimes, you read a book and it fills you with this weird evangelical zeal, and you become convinced that the shattered world will never be put back together unless and until all living humans read the book.

Synopsis

Henry Ford is often thought of as being the ultimate American folk hero who developed one of the most important changes to 20th-century American society - mass production. With his successive teams of engineers, Ford developed technologies which placed the motor car at the disposal of millions of people, freeing them from previous notions of distance and space, and re-shaping the modern urban environment worldwide.

Sunday, March 24, 2019

Read and Download A Culture of Growth Book PDF

Download and Read A Culture of Growth Book PDF

ByJoel Mokyr

A Culture of Growth

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19

I have always imagined that Paradise will be a kind of library.

Synopsis

During the late eighteenth century, innovations in Europe triggered the Industrial Revolution and the sustained economic progress that spread across the globe. While much has been made of the details of the Industrial Revolution, what remains a mystery is why it took place at all. Why did this revolution begin in the West and not elsewhere, and why did it continue, leading to today's unprecedented prosperity? In this groundbreaking book, celebrated economic historian Joel Mokyr argues that a culture of growth specific to early modern Europe and the European Enlightenment laid the foundations for the scientific advances and pioneering inventions that would instigate explosive technological and economic development. Bringing together economics, the history of science and technology, and models of cultural evolution, Mokyr demonstrates that culture—the beliefs, values, and preferences in society that are capable of changing behavior—was a deciding factor in societal transformations. Mokyr looks at the period 1500–1700 to show that a politically fragmented Europe fostered a competitive |market for ideas| and a willingness to investigate the secrets of nature. At the same time, a transnational community of brilliant thinkers known as the “Republic of Letters” freely circulated and distributed ideas and writings. This political fragmentation and the supportive intellectual environment explain how the Industrial Revolution happened in Europe but not China, despite similar levels of technology and intellectual activity. In Europe, heterodox and creative thinkers could find sanctuary in other countries and spread their thinking across borders. In contrast, China’s version of the Enlightenment remained controlled by the ruling elite. Combining ideas from economics and cultural evolution, A Culture of Growth provides startling reasons for why the foundations of our modern economy were laid in the mere two centuries between Columbus and Newton.

Download Exploring Culture Online Book

Download Free Exploring Culture Book PDF

ByGert Jan Hofstede,Paul Pedersen

Exploring Culture

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19

Never trust anyone who has not brought a book with them.

Synopsis

Provides more than seventy-five activities, dialogues and stories. An outstanding resource for trainers and educators.

Saturday, March 23, 2019

Download and Read Design a Better Business Book PDF

Download and Read Design a Better Business PDF

ByPatrick Van Der Pijl,Justin Lokitz,Lisa Kay Solomon

Design a Better Business

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17

“A good book is the purest essence of a human soul.” –Thomas Carlyle

Synopsis

How to use this book: 8 Chapters; 48 Case studies; 20 Tools; 7 Core skills; 29 Designers; 36 Hacks; \u003e150 Visuals.

Friday, March 22, 2019

Download and Read Management 3.0 Book PDF

Read and Download Management 3.0 Online Book

ByJurgen Appelo

Management 3.0

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26

“My best friend is a person who will give me a book I have not read.” –Abraham Lincoln

Synopsis

How software practitioners can become great Agile leaders: simple rules from real-world practice * *Succeed with Agile by mastering eight crucial leadership skills: activating people, empowering teams, aligning results, organizing structure, enforcing discipline, manipulating context, acquiring knowledge, and measuring performance. *Work more effectively with knowledge workers, while managing risk, uncertainty, and change. *The newest book in Mike Cohn's best-selling Signature Series. In Management 3.0, top Agile manager Jurgen Appelo shows managers how to lead Agile adoption and Agile projects more effectively, while also helping their colleagues develop as leaders in Agile environments. Appelo combines the 'what,' 'why,' and 'how' of agile leadership, presenting background, examples, and powerful, proven techniques. Appelo identifies the eight most crucial agile leadership skills, explaining in detail why they matter and how to develop them - both in yourself and in your colleagues. You'll discover powerful ways to activate people, empower teams, align results, organize structure, enforce discipline, manipulate context, acquire knowledge, and measure performance. Management 3.0 will help aspiring managers and leaders: * *Define their teams' boundaries and constraints, so they can self-organize more effectively. *Anticipate issues teams won't or can't resolve on their own. *Give teams the feed and caring they need, and let them grow on their own. *Sow the seeds for a culture of craftsmanship. *Successfully manage risks and uncertainty in fast-changing projects and environments.

Thursday, March 21, 2019

Download Advertising and Popular Culture PDF

Download and Read Advertising and Popular Culture Online Book

ByJib Fowles

Advertising and Popular Culture

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6

“Books open your mind, broaden your mind, and strengthen you as nothing else can.” -William Feather

Synopsis

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a criti

Read and Download e-Learning by Design Online Book

Download and Read e-Learning by Design Book PDF

ByWilliam Horton

e-Learning by Design

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30

“Classic – a book which people praise and don’t read.” –Mark Twain

Synopsis

From William Horton -- a world renowned expert with more than thirty-five years of hands-on experience creating networked-based educational systems -- comes the next-step resource for e-learning training professionals. Like his best-selling book Designing Web-Based Training, this book is a comprehensive resource that provides practical guidance for making the thousand and one decisions needed to design effective e-learning. e-Learning by Design includes a systematic, flexible, and rapid design process covering every phase of designing e-learning. Free of academic jargon and confusing theory, this down-to-earth, hands-on book is filled with hundreds of real-world examples and case studies from dozens of fields. |Like the book's predecessor (Designing Web-based Training), it deserves four stars and is a must read for anyone not selling an expensive solution. -- From Training Media Review, by Jon Aleckson, www.tmreview.com, 2007

Wednesday, March 20, 2019

Read and Download Handbook of Organizational Culture and Climate Book PDF

Download and Read Handbook of Organizational Culture and Climate Online Book PDF

ByNeal M. Ashkanasy,Celeste P M Wilderom,Mark F. Peterson

Handbook of Organizational Culture and Climate

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8

“Speaking personally, you can have my gun, but you’ll take my book when you pry my cold, dead fingers off of the binding.” -Stephen King

Synopsis

The Handbook of Organizational Culture and Climate provides an overview of current research, theory and practice in this expanding field. Well-known editors Neal Ashkanasy, Celeste P. M. Wilderom, and Mark F. Peterson lend a truly international perspective to what is the single most comprehensive and up-to-date source on the growing field of organizational culture and climate. In addition, the Handbook opens with a foreword by Andrew Pettigrew and two provocative commentaries by Ben Schneider and Edgar Schein, and concludes with an invaluable set of combined references. The editorial team and the authors come from diverse professional and geographical backgrounds, and provide an unprecedented coverage of topics relating to both culture and climate of modern organizations.

Sunday, March 17, 2019

Download Events Design and Experience Online Book

Download Free Events Design and Experience Online Book PDF

ByGraham Berridge

Events Design and Experience

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10

“To read without reflecting is like eating without digesting.” –Edmund Burke

Synopsis

It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation * What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate. * Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete. * Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers.-

Friday, March 15, 2019

Get Download Direct Marketing Design Book PDF

Download and Read Direct Marketing Design PDF

By

Direct Marketing Design

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23

“I cannot remember the books I’ve read any more than the meals I have eaten; even so, they have made me.” -Ralph Waldo Emerson

Synopsis