Get Download The Design of Business Online Book PDF
ByRoger L. Martin
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“Good books don’t give up all their secrets at once.” –Stephen King
Synopsis
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R&D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.
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